Applying AI to the Journey from Skills listed in Job Adverts to Useful Engineering Professional Credentials

In this episode, EIT’s Dean Dr. Steve Mackay and Analytics & Strategy Manager Carolina Asenjo break down how they used AI, data analytics, and over 300,000 engineering job ads to uncover real market signals. They explore how AI can be used practically, not as hype, but as a powerful tool for analyzing global job trends, identifying in-demand engineering skills, and shaping industry-aligned engineering courses. From CAD applications to the challenges of job data bias, course design, pricing, competencies, and the role of critical thinking in the age of AI, Steve and Carolina unpack what engineers and educators need to know today. It’s a candid, insightful look at how AI can support better decision-making, when used wisely.